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Jun 27,2025
Technological innovation is the key to core competitiveness
In the trademark industry, the market threshold for basic products (such as regular woven labels and monochrome printed labels) is relatively low, which can easily lead to price wars.
For industries such as trademark products that focus on craftsmanship and quality, technological innovation is indeed the key to building core competitiveness. It can not only break the deadlock of homogeneous competition, but also build difficult to replicate barriers for enterprises by improving efficiency, optimizing experience, and expanding boundaries. The specific value and direction of technological innovation can be reflected from the following aspects based on the products involved in your business, such as woven labels, printed labels, hang tags, etc
Technological innovation is the 'moat' of product differentiation
In the trademark industry, the market threshold for basic products (such as regular woven labels and monochrome printed labels) is relatively low, which can easily lead to price wars. Technological innovation can create uniqueness in materials, processes, and functions for products
For example, in the field of woven labels, by developing new weaving equipment, ultra fine textures (such as 0.1mm lines) or special weaving methods (such as three-dimensional jacquard) can be achieved, making the trademark far superior to similar products in both visual and tactile aspects, and becoming the first choice for high-end brands;
In the field of label printing, we break through the limitations of traditional ink and use environmentally friendly water-based ink combined with nano coating technology to make the label resistant to sunlight, water washing (no fading after more than 50 times), and even UV rays. It is suitable for outdoor clothing, sports equipment and other scenarios. This functional innovation can directly meet the needs of segmented markets and differentiate it from competitors.
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